“There are thousands and thousands of people out there leading lives of quiet, screaming desperation, where they work long, hard hours at jobs they hate to enable them to buy things they don’t need to impress people they don’t like.”—Nigel Marsh #TED
I find it interesting how long companies like to keep the “start up” tagline associated with their business. For example, take a look at the Facebook jobs page and you’ll note they use the term start up several times. Everyone knows their “start up” story, but a company that SIZE, in terms of finances, staff, and age, is it really cool to keep calling your self a start up? If you’re 40yrs old should you be wearing clothes meant for a 19yr old college kid?
Some people think a start up is defined by its lack of profitability, however some start ups are immediately profitable!
Some say that you are a start up until you “exit” in some fashion, acquisition, IPO, or failure.
Many people believe start up is a “state of mind”.
Personally, I like the idea of a building a business around start up “culture” or “lifestyle” and I am not against calling a business a start up if its roots and philosophy are fundamentally grounded by its hopes and aspirations to grow and make a difference.
As far as I know there is no formal definition of “start up” it is what you make it!
What do you think defines a business as a start up?
You can be a part of history as 360,000 iPhone users are asked to take images to create a single digital mosaic to represent today’s mobile generation. The Kickstarter-backed Revolution Mosaic App, which is facilitating the project, will drop in May.
In 2000, multinational oil company BP began a re-branding campaign aimed at positioning the company as a forward-thinking energy company that was actively pursuing a world “beyond petroleum.” A new green logo and a rush of TV commercials followed shortly after.
This is an interesting debate. Personally, I think it depends on the scenario. For example, when I was reading this article I starting thinking about the music industry. Musicians always pull their inspiration from other music they like, and a lot of music “sounds like so and so”. Is there something wrong with that? Can we not be inspired and also use elements of that inspiration in our own work?
When it comes to design and the web, being “unoriginal” may not be so bad if it resonates with the user in a familiar way. If it a’int broke don’t fix it …
Recently I re-watched Robots with my son, what a great movie!
For those who have not seen it-
Even in a world populated entirely by mechanical beings Rodney Copperbottom is considered a genius inventor. Rodney dreams of two things, making the world a better place and meeting his idol, the master inventor Bigweld. On his journey he encounters Cappy, a beautiful executive ‘bot with whom Rodney is instantly smitten, the nefarious corporate tyrant Ratchet who locks horns with Rodney, and a group of misfit ‘bots known as the Rusties, led by Fender and Piper Pinwheeler.
Bigweld, the master inventor, is like the start-up guy who succeeded and that everyone wants to be, his tagline in the movie is “Find a need, fill a need”. This is marketing 101, but does it hold true?
I’ve been thinking about how so many start-ups fail from a common mistake, trying to create a need. They develop their ideas on an internal view of what they need. It’s a simple trap and a deadly mistake.
Many modern marketeers (I think you can call them that) believe that this is just a bunch of BS and just because marketing advice is repeated often … doesn’t make it true.
However, I think its alright to find a need and fill it. You can learn a lot from the process of trying to find a need. Filling a need is not just filling the gaps but to provide a solution, a lasting one.
That being said, there is a camp that believes the WANT of a consumer is much greater than the need. The need can invite commodity pricing and eventually lower the overall value of your business.
People will pay a premium price for what they want, just look at the Apple Store.
Should we be looking to find a want? Develop a market and lead a movement?
It’s official! The first ever #ThinkUpMtl will take place on May 17th hosted by awesome team at KAI Design Studio, @ikaichen and @luislondon. These are the creative minds behind the successful Meex events here in Montreal. Make sure to check out Meex 6 on April 17th with yours truly speaking :)
Since this is the first #ThinkUpMtl and we are still growing our community we have decided to propose some topics in advance, but please feel free to suggest a few.
Facebook vs. Instagram - the Future of Social Media Sharing Apps
The Mythology of Social Influence
Understanding Motivation in Online Communities
If you have any suggestion for other topics or you feel the above are not up to par let me know in the comments or on our Facebook page.
The event is free, but there is a limited number of seats available, so only register if you are definitely showing up!
As an added bonus I hear the guys at KAI are great bartenders and they have a few special drinks planned for us (It is a pay bar, the drinks will be around 3$ - not bad).
So get your thinking caps and I hope to see you all there!
KAI Design Studio is a graphic design studio in Montreal; located between Downtown and Old Montreal. Energetic, creative and ultra-friendly are the key words that best describe KAI Design’s culture. #ThinkUpMtl will be hosted at KAI Design Studio’s cozy loft space.
I don’t care what anybody says, ipsum always comes in handy, but who wants the same old boring lorem? So, when I’m working on a project I look for fun, sometimes relevant, alternatives. Here are 10 I love using.
Facebook & Instagram - the Future of Social Media Sharing Apps
By now everyone knows about Facebook acquiring Instagram, and honestly it comes as no surprise, now that Facebook is a publicly traded company the powers above must be pressuring Zuckerberg’s team to make some big moves - this is only the start.
I’ve been a fan and dedicated user of Instagram for a while now, I even designed a WordPress theme around it called InstaPress.
I wonder, like most Instagram users, what the future holds for this app. I don’t believe the situation is dire at the moment, so many people talking about deleting their accounts, but Facebook owning and controlling all that data I have entered in Instagram does concern me somewhat.
My biggest fear is that Facebook will essentially swallow Instagram into its core and kill the app, or add it as tab or something on their, in my opinion, already bloated and buggy iPhone app.
I’m also not keen on the fact that Facebook will have acquired all of that location-tagged photo data from myself and other users and use it to target ads at us.
I’m hoping that Facebook will come up with a clever way to incorporate Instagram by adding deeper integration of photo sharing on my timeline, group, or page via the app. This way the app still remains significant and intact.
A bigger question may be which app is next? If Facebook kills Instagram where will Instagram users turn to share their photos? What is the future of social media sharing apps?
This could be a great topic for our first ThinkUp. What are your thoughts?
On a side note if you are planning to delete your Instagram account or just preparing for the end you should check out Instaport, a very cool web app that exports you Instagram library to you local machine.
However, we all know it to be true. Since I’m still trying to figure out exactly what ThinkUp should be I’ve decided to to do what I do best, build the ThinkUp community by leveraging the communities I already lead or contribute to - we’ll start with PressWork!
PressWork is side project I co-founded with @bavotasan. I’ll make this brief, this is not a pitch for PressWork even though it’s awesome and you should try it, PressWork is an open source WordPress framework and we have built a very vocal and passionate community around it, it’s the perfect fit, I hope, for ThinkUp.
What makes an open source community successful online and offline, at least in my opinion, is the open debate and conversation that transpires amongst its members or prospective members that help drive the project further along.
Since I’m also one the community leaders, organizers, or whatever you would like to call me for WordPress Montreal, why not get them involved too :)
I see ThinkUp being something where anybody from any community can propose a topic for conversation.